Ad Types

Our targeted digital marketing services offer a variety of ad types across many different devices. Here are some of the most popular ones.

Standard Pre-Roll

Video ad begins playing automatically with sound on when user chooses to watch a content driven video on premium leading websites and apps.

:15 and :30 formats available.

BENEFITS

  • Achieve broad reach or target your audience effectively.
  • Targetable geographically down to the zip code level.
  • Targetable demographically and behaviorally down to the household level.
  • Can be served on PC’s, laptops, tablets and smartphones for complete cross-screen effectiveness.
  • Complimentary companion banner ads available on 10-20% of all websites.
  • Metrics such as views by site and ad, completion rates and click through rates allow for campaign optimization.
  • Real time reach and frequency allows advertiser to know how effective their ads are being and adjust on the fly.

BEST USED FOR

  • Complementing TV buys.
  • Repurposing existing TV spots.
  • Complementing social media strategies.

Mobile App Pre-Roll

Video ad plays automatically in-stream, on app load, between game levels or periodically during app use.

:15 or :30 formats

BENEFITS

  • Pre-roll like unit provides high-impact vehicle for broad reach.
  • High click-through rates.
  • Runs on smartphone and tablet devices.
  • Targetable geographically down to the zip code level.
  • Targetable demographically and behaviorally down to the household level.
  • Metrics such as views by site and ad, completion rates and click through rates allow for campaign optimization.

BEST USED FOR

  • Complementing TV buys.
  • Reaching viewers across multiple screens.

Standard Display

Animated or static image displayed in web browsers or in apps. Clicking on unit takes user to branded site or microsite.

Clicking on unit takes user to branded site or microsite.

Flash fallback option optimizes CTR.

BENEFITS

  • Increases message association.
  • Drives users down purchase funnel.
  • Low CPMs.
  • Large inventory scale.
  • Targetable geographically down to the zip code level.
  • Targetable contextually, demographically and behaviorally down to the household level.
  • Metrics such as impressions by site and ad and click through rates allow for campaign optimization.

BEST USED FOR

  • Complementing a TV or digital video ad buys.

Mobile Standard Display

Static image displayed on mobile web browsers or in apps. Clicking on unit takes user to branded site or microsite.

Clicking on unit takes user to branded site or microsite.

BENEFITS

  • Reach lean in mobile audiences.
  • Low CPMs.
  • Persistent Branding.
  • Large inventory volume.
  • Targetable geographically down to the zip code level.
  • Targetable contextually, demographically and behaviorally down to the household level.
  • Metrics such as impressions by site and ad and click through rates allow for campaign optimization.

BEST USED FOR

  • Complementing digital video ad buys.
  • Adding additional branding or product touchpoints.
  • Driving message association.

Programmatic TV

Video ad plays during television programming on linear or video on demand (VOD) inventory.

:30 format

BENEFITS

  • Traditional TV commercial spot.
  • Lean-back, full screen experience.
  • Targetable geographically down to the DMA level.
  • Targetable demographically down to the household level.
  • Metrics such as views by program and ad and demographics allow for campaign optimization.

 BEST USED FOR

  • Supplementing existing upfront and scatter TV buys.
  • Complementing digital video buys.

Connected TV

Video ad plays automatically on app load or before content.

:15 and :30 formats.

BENEFITS

  • Lean-back, full screen experience that cannot be skipped.
  • Closest digital video format to TV commercial.
  • Targetable geographically down to the zip code level.
  • Targetable demographically and behaviorally down to the household level.
  • Metrics such as views by app and ad allow for campaign optimization.

BEST USED FOR

  • Complementing TV buys.
  • Repurposing existing TV ads.

Click to Play

Ad loads in 300×250 display space. Video plays on user click.

BENEFITS

  • Content can be any length.
  • Use YouTube player to capture views on the brand’s YouTube channel.
  • Drive user actions with branded overlays and social sharing buttons.
  • Targetable geographically down to the zip code level.
  • Targetable demographically and behaviorally down to the household level.
  • Metrics such as views by site and ad, completion rates and click through rates allow for campaign optimization.

BEST USED FOR

  • Capturing YouTube views to drive organic discovery.
  • Longer video ads (recommended less than 2:00).
  • Finding the most engaged viewers who choose to view your ad.

Rollover-to-Play

Ad loads in 300×250 display space. On mouse over, video plays after a 3 second countdown.

BENEFITS

  • Content can be any length.
  • User-initiated unit puts focus on ad content.
  • Driver user actions with branded overlays and social sharing buttons.
  • Targetable geographically down to the zip code level.
  • Targetable demographically and behaviorally down to the household level.
  • Metrics such as views by site and ad, completion rates and click through rates allow for campaign optimization.

BEST USED FOR

  • Longer video ads (recommended less than 2:00).
  • Finding the most engaged viewers who choose to view your ad.

300 x 250 Video

Ad loads in 300×250 display space. Video plays on user click.

BENEFITS

  • Content can be any length.
  • Use YouTube player to capture views on the brand’s YouTube channel.
  • Drive user actions with branded overlays and social sharing buttons.
  • Targetable geographically down to the zip code level.
  • Targetable demographically and behaviorally down to the household level.
  • Metrics such as views by site and ad, completion rates and click through rates allow for campaign optimization.

BEST USED FOR

  • Capturing YouTube views to drive organic discovery.
  • Longer video ads (recommended less than 2:00).
  • Finding the most engaged viewers who choose to view your ad.
The TARGETING of direct mail + the INTERACTIVITY of the internet.

Now available to you in one COST EFFECTIVE and MEASURABLE brand message.

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