Geofencing is a technology that allows businesses to create virtual boundaries around physical locations. When a person's mobile device enters or leaves a geofence, the business can send them a notification or a digital display ad.

This can be a very effective way for you to reach potential customers who need service and stopped at a competitor's business for a quote.

For example, let's say you own a service repair shop in San Diego. You can create a geofence around the competitor's shop(s). When a person's mobile device enters the geofence, you can send them a notification or ad that offers a free estimate or a discount on their service needs.

This is a great way to reach potential customers who are already in need of repair services and who are already considering your competitors. By offering a better deal or a more convenient location, you can encourage them to choose your shop for their repairs.

Digital display ads are a type of online advertising that displays text, images, or videos on websites. They can be a very effective way for auto, RV, and motorcycle parts stores as well as tire centers to reach a target audience and drive sales.

Targeting is made easy with our database of over 160 Million automobile records. Each auto record includes the owner's first and last name, street address, city, state, zip code, 17-digit VIN, make, model, and model year.  

For example, if you are targeting car enthusiasts, you might create a digital ad that features a new car part or a special offer on car accessories.

If you are targeting older vehicles, those that may be in need of tires, we offer the ability to reach those individuals.

Note: The major automotive parts retailers already geofence each other.

Using the analogy of a dartboard, placing ads on a social media sites is likely to be accurate as playing darts blindfolded.

Where your ads end up and who they’re seen by is really out of your control, determined by algorithms, and is not likely to reach the audiences who would be most interested in your business.

The major social networks (Google, Meta/Facebook, Twitter, Instagram, and LinkedIn).

• do not have automobile, RV, or motorcycle owners data,
• You cannot get a list of the individuals they are targeting, and
• "Custom Audience" targeting on only works if the individual is a member of that platform.

Using our database of over 160 Million automobile records. Each auto record includes the owner's first and last name, street address, city, state, zip code, 17-digit VIN, make, model, and model year. As such, you can precisely deliver ads to only selected people.

The days of using a single database for all applications are over and no longer sufficient for modern applications.

As such, we maintain several databases in our digital warehouse from which we can select the best one for the task at hand. 

For example. we have a database of over 320 Million consumers; another containing 160 Million automobile records. Each auto record includes the owner's first and last name, street address, city, state, zip code, 17-digit VIN, make, model, and model year. 

The company also maintains two additional databases, one for RVs and one for motorcycles.

Geofencing is a technology that uses GPS, radio frequency identification (RFID), Wi-Fi, or cellular data to create a virtual boundary around a physical location.

When a person's mobile device enters or leaves a geofenced location, the Targeting Smart can send them a notification or ad. Digital display advertising is a type of online advertising that displays text, images, or videos on websites or apps. 

In the context of automotive dealerships, geofencing can be used to target potential customers who are in the market for a new or used car.  

SPECIAL NOTE: Targeting Smart possesses the geofenced coordinates for EVERY new / used dealership in the United States 

For example, a business could create a geofence around its physical location and send a notification to nearby customers when they have a special offer. Geofencing is a powerful technology that can be used for a variety of purposes. If you are looking for a way to increase engagement with your customers, or improve your targeting, geofencing may be a good option.

Here are some examples of how businesses can use geofencing:

• Targeted marketing: Geofencing can be used to target specific demographics or interests. For example, a dealership could create a geofence around a popular shopping mall and send notifications to women in their 20s who have recently searched for "new cars" on their smartphones.
  
  
• Retargeting: Geofencing can be used to retarget potential customers who have already visited your dealership's website. For example, a dealership could create a geofence around their dealership and send notifications to people who have visited their website in the past week.
  
  
• Event marketing: Geofencing can be used to promote special events or promotions. For example, a dealership could create a geofence around a local car show and send notifications to people who are interested in attending.
  
  
• Loyalty programs: Geofencing can be used to reward loyal customers. For example, a dealership could create a geofence around their dealership and send notifications to customers who have purchased a car from them in the past year.

Geofencing is a powerful marketing tool that can help automobile dealerships reach potential customers and increase sales. If you are a car dealership, I encourage you to explore the benefits of geofencing and see how it can help you grow your business.

Digital in-display ads and geofencing are both effective digital marketing strategies, but they have different strengths and weaknesses.

Digital display ads are a good way to reach a broad targeted audience who may not immediately need your services but will remember your business name, while geofencing is a good way to target people who are in immediate need of your services and have already visited your competitors business for a quote.

For example, let's say you own a collision repair shop in Los Angeles. You can create a geofence around the competitor's repair shop(s). When a person's mobile device enters the geofence, you can send them a notification or ad that offers a free estimate or a discount on their repair services.

This is a great way to reach potential customers who are already in need of collision repair services and who are already considering your competitors. By offering a better deal or a more convenient location, you can encourage them to choose your shop for their repairs.

Ultimately, the best way to decide which strategy to use is to consider your specific marketing goals and budget. If you want to reach a large audience and measure the results of your campaign easily, then digital in-display ads may be a good option for you. If you want to target people who are in immediate need of your services but have visited your competitors business, then geofencing may be a better option.

Digital display ads and geofencing are both very effective digital marketing strategies for dealerships, but they have different strengths and weaknesses.

Option A - Digital Display Advertising - We'll collaborate with you to create a profile of your likely buyers based on their demographics, interests, and online behavior. We then match those attributes against our vehicle database to create a targeted subset from the total population.
 
Once your ad campaign has been approved and implemented, your digital ads will ONLY be seen by those matched consumers on websites they visit. This ensures that your ads are seen by people who are actually interested in what you have to offer, which can lead to increased brand awareness, website traffic, and sales. 


Option B - Geofenced Digital Display Advertising - Geofencing is a technology that allows businesses to create virtual boundaries around physical locations.

Digital display advertising can also be used to target potential customers who are in the market for a new or used car. By targeting ads to people who have recently visited automotive websites or who have searched for car-related terms online, dealerships can ensure that their ads are seen by people who are actually interested in buying a car.

Together, geofencing and digital display advertising can be a powerful tool for automotive dealerships to reach their target audience and drive sales. 

Here are some of the benefits of using geofenced digital display advertising for automotive dealerships: 
 

• Increased brand awareness: Geofenced ads can help to increase brand awareness by reaching people who are already in the market for a new or used vehicle. 
• Increased website traffic: When people see geofenced ads, they may be more likely to visit the dealership's website to learn more about their inventory and services. 
• Increased sales: Geofenced ads can help to increase sales by targeting people who are already interested in buying a new or used car. 

If you are an automotive dealership, geofencing can be a very effective way to reach your target audience and drive sales.

Digital display ads and geofencing can be a cost-effective way to reach a broad audience and generate leads at trade shows and events.

Geofencing can be used to target people who are physically at or near the venue. This can be done by creating a geofence around the trade show venue and then targeting people who enter the geofence.

To use digital display ads and geofencing together, you will need to create a digital display ad campaign that is targeted.

For example, use a strong call to action. Your ads should include a strong call to action, such as "Visit our booth at [booth number]" or "Learn more about our products at [website address]." This will help to encourage people to take action and visit your booth.

Digital display ad advertising mistakes are more common (and costly) than you might think.

Virtually every blunder is caused by a) inaccurate audience targeting, b) poorly designed ad graphics, c) agencies or in-house departments not well schooled in the art of digital ad placement, d) all of he above.

Here are a few real examples our researchers have experienced first-hand:

1) a service repair shop that is 2,000 miles from the researchers physical location, 2) ad designs that do not communicate "take action" click or call, 3) an ad to receive a free $50 debit card after a test drive, but the dealer is 450 miles away, or 4) a display ad in a language not spoken in the household, 

Don't waste your marketing budget by doing the same thing over and over and over again while expecting a different result. Our experience in the digital ad arena can increase your sales leads (business) and website traffic. Call today.