With so many advertising options out there today it’s important to focus your ad dollars on only those people who are most likely to be in the market for a vehicle. While traditional advertising methods will reach a lot of people, only a small percentage of those people will be in the market for a vehicle which means more of your ad dollars are wasted reaching people who will never buy than people who will.
Through consumer data targeting using dozens of data partners and our ad network of over one million websites and apps, we are able to put your digital ads in front of highly responsive people in your marketing area.
Through current campaigns for our clients, we have already identified the below audience segments as being very responsive to auto related offers. Your digital ads will be seen by only those consumers who match one of these proven demographic profiles.
- Consumers in the market for a new vehicle. (targeted by make of vehicle)
- Consumers in the market for a used vehicle. (targeted by price range)
- Auto owners. (targeted by make of vehicle)
- Consumers with an interest in certain make vehicles.
- Consumers who have the same ages, genders and incomes of current owners of the make of vehicles you sell. We have the research to provide these demographics.