Gridiron Communications, a political and sports communications firm needed a way to effectively reach registered voters in the state of Florida with a limited budget.
Leveraging the mass reach and data targeting abilities of the Bolt Media Group video ad network, thirty second pre-roll video ads were placed to reach registered voters in the state of Florida. As the campaign ran, the Bolt Media Group management team shifted budgets to the better performing sites to maximize length of views and clicks to the website with great results.
This video was seen 612,123 times by registered voters with 2,954 voters visiting the website. 68% of the viewers watched 100% of the thirty second video