QNB Bank is a local community bank with 11 branches in the state of PA. Seeing a consistent decline in television viewership, QNB’s ad agency wanted to find a way to compliment the semi-annual TV buy for QNB.
Leveraging the mass reach and data targeting abilities of the Bolt Media Group video ad network, thirty second pre-roll and in-display video ads were placed to reach people in the market for financial related services who live within the QNB marketing area zip codes. As the campaign ran, the Bolt Media Group management team shifted budgets to the better performing sites to maximize length of views and clicks to the website with great results.
Several campaigns have been run serving a total of over 300,000 ad impressions and 190,000 video views while sending 566 visitors to the QNB website. These campaigns have provided exactly what the agency was looking for in the way of picking up the viewers they feel were lost with TV advertising.