Political Campaign Case
Targeted Digital Marketing
Imagine.... If you could put your digital ads in front of only those people who are most likely to vote, wouldn’t you want to do that?
Targeted Digital Marketing
Imagine.... If you could put your digital ads in front of only those people who are most likely to vote, wouldn’t you want to do that?
With so many advertising options out there today it’s important to focus your ad dollars on only those people who are voters. While traditional advertising methods will reach a lot of people, only a small percentage of those people will be voters which means more of your ad dollars are wasted reaching people who will never vote than people who will. Through consumer data targeting using dozens of data partners and our ad network of over one million websites and apps, we are able to put your digital ads in front of highly responsive voters in your marketing area.
The Targeting Smart political database is the most comprehensive in the country today. It is derived from an engineering effort that integrated six (6) of the most prominent database providers and has been appended with numerous geographic, demographic, and psychographic attributes NOT usually found in a political party databases or in data files from the registrar of voters. See Data Resources for more information.
