Overview

The Florida RV SuperShow, just one of many RV shows marketed by The Florida RV Trade Association, hired Bolt Media Group to provide an effective way to add frequency among a very niche audience to their marketing campaign.

Execution

Aimed at people in the market to buy an RV, current RV owners and people who frequently go camping Bolt Media Group targeted fifteen and thirty second video ads to meet the client’s goals. As the campaign ran, the Bolt Media Group management team shifted budgets to the better performing sites to maximize length of views and clicks to the shows website with great results.

Results

The campaign resulted in delivering 83,736 video views among 26,201 potential show attendees while driving 484 clicks to the shows website.

Sample Video