Overview
Global Investment Alert is a penny stocks promotion company. Seeing a decrease in performance from their email marketing efforts they were looking for a new and exciting way to build awareness and drive people to their website and landing pages.
Execution
Leveraging the mass reach and data targeting abilities of the Bolt Media Group video ad network, thirty second pre-roll and in-display video ads were placed to reach small caps investors in the USA & Canada. As the campaign ran, the Bolt Media Group management team shifted budgets to the better performing sites to maximize length of views and clicks to the website with great results.
Results
Several campaigns have been run serving a total of over three million video views while sending over 15,000 visitors to the website and landing pages. These campaigns have outperformed expectations every time and have become a staple in the marketing efforts for this client.
