Overview

SGK Gun Shows, who have gun shows throughout the Virginia area, hired Bolt Media Group to provide an effective way to reach a very niche audience to promote their monthly shows.

Execution

Aimed at people such as gun owners, hunters and several other target demographics, Bolt Media Group targets fifteen and thirty second video ads to meet the client’s goals. As the campaigns run, the Bolt Media Group management team shifts budgets to the better performing sites to maximize length of views and clicks to the shows websites with great results.

Results

The campaigns send an average of 0.5-1% of all unique people reached to the shows website where visitors print and redeem discount coupons for the show.

Sample Video