Overview
White Horse RV, one of over 50 RV dealers we work with, wanted a cost effective way to reach people in their local area looking to buy an RV.
Execution
Aimed at people in the market to buy an RV, current RV owners and people who frequently go camping Bolt Media Group targeted fifteen and thirty second video ads to meet the client’s goals. As the campaign ran, the Bolt Media Group management team shifted budgets to the better performing sites to maximize length of views and clicks to the dealership website with great results.
Results
To date, White Horse RV videos have been seen over 135,000 times with 82% of the audience watching 100% of the videos while driving 1,234 clicks to the dealership website. The dealership continues to see positive influences on sales and continues with these efforts each month.
